AEO: answer engine optimisation
Optimising for Perplexity and ChatGPT is one of the most important shifts happening in AI right now (20). Teams that adopt these workflows early are compounding advantages in output, quality and cost. In this section we break down what's actually working in production, what to avoid, and how to sequence adoption without slowing your team down.
Content
Surfer + Frase + Claude for briefs and drafts.
Technical
Structured data, Core Web Vitals, canonicals, sitemaps.
Internal linking
The single highest-leverage on-page win of 2026.
FAQs
Is AI SEO beginner-friendly?
Yes. Start with the linked tools in this article, follow the workflow step-by-step, and you'll ship your first result in under an hour.
What's the best free option?
Most tools we recommend have a free tier that's enough to complete every step in this guide.
Which AI model should I use?
We recommend Claude for long-form reasoning, ChatGPT for versatility and Perplexity for research. See our comparison pages for a full breakdown.
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