Intermediate · 6 hours
AI Marketer
Use AI across research, SEO, ads and lifecycle marketing.
0 of 5 lessons · +25 XP per lesson
What you will be able to do
- Run customer research and positioning with AI
- Build SEO content clusters that rank
- Ship ad and email variants faster with clear measurement
Lessons
Lesson 1 · 15 min
AI-assisted customer research
Synthesise reviews, calls and surveys into positioning statements.
- Feed real transcripts, not imagined personas
- Ask for objections and switching triggers
- Validate insights with one live conversation
Lesson 2 · 16 min
SEO clusters that actually rank
Topical authority beats one-off posts.
- Pick one pillar and ten supporting intents
- Match content format to search intent
- Interlink every cluster page in both directions
Lesson 3 · 12 min
Ad creative at speed
Generate variants around one clear promise, then test.
- Vary the hook, keep the offer stable
- Write for one objection per variant
- Kill variants on data, not opinion
Lesson 4 · 12 min
Lifecycle and email
Segment by behaviour and let AI draft each track.
- Map onboarding, activation and win-back tracks
- Personalise on behaviour, not on first name
- Always keep a human review step before send
Lesson 5 · 10 min
Measuring AI marketing
Track output quality and pipeline, not tool count.
- Baseline before you automate
- Attribute at the channel level first
- Report time saved alongside revenue
Quiz
Score 70% or more to unlock your certificate. +20 XP on your first pass.
Final assessment
Build one SEO cluster: a pillar page plan plus ten supporting titles with intents and internal links.
Resources
Certificate
Certificates are earned, not given. You need all three:
- ⬜ All 5 lessons completed
- ⬜ Quiz passed (70%+)
- ⬜ Final assessment submitted
Each certificate gets a unique ID, a public verification page and a QR code — so employers can check it in seconds.